Social Media Strategy

Stop wasting time, resources, and energy by posting without strategy. Success on social media starts with a strategy that aligns with your business goals and target audience. Want to manage your social media in-house but need a starting point? Our social media strategy is what your business needs.

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Global Sustainable Enterprise System (GSES) Logo White.
CARACAO Logo White.
Chocoa Logo White.
Equipoise Markets in Balance Logo White.
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Pelt8 Logo White.
Bext360 Logo White.
Green Fintech Network Logo White.
VUNA Origin Consulting Logo White.
HONEYNUT Logo White.
Digital Coffee Future Logo White.
Hexagro Logo White.
Data for Good Logo White.
Global Sustainable Enterprise System (GSES) Logo White.
CARACAO Logo White.
Chocoa Logo White.
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90%

of people expect consistentcy across all channels.

80%

value authentic
quality content

70%

feel closer to a businesses thanks to content marketing.

53%

of businesses use content marketing in their strategy

One strategy to achieve your business goals through social media marketing.

Smart Goals & KPIs

We set goals for each of your social media channels based on 3-month benchmarks to measure performance.

Profile Optimization

We audit and set up all your social media profiles to improve your follower conversion rate.

Content Strategy

We create an overview of themes, pillars, topics, formats, and key messages to guide content creation.

Posting Strategy

We define the best channels, formats, times, frequency, hashtags, & keywords to optimize your post performance.

Engagement Strategy

We dive into your target audience to define real-life personas to create a custom engagement strategy.

Content Calendar

We create a content calendar for smooth content planning, creation, and approval with your team.

Want to manage your social media in-house but need a starting point?

Our social media strategy is what your business needs. We create a custom strategy to grow your brand so you can start posting with confidence.

Social Media Strategy

Success on social media starts with a strategy that aligns with your business goals and target audience.
€650
Content Goals
Target Audience
Content Strategy: Overview of themes, pillars, topics, formats, personality, and key messages.
SMART Goals & KPIs based on 3-month benchmarks to measure performance.
Engagement Strategy: A collection of target audience accounts and how to engage with them.
Posting Strategy: The best channels, formats, times, frequency, hashtags, and keywords.
Profile Optimization
Content Calendar for smooth content planning, creation, and approval in Google Sheets.
3 Advisory Calls: 1-hour sessions to tackle all your questions about implementing your new strategy.
Plan a call to start

What to expect & how we work

Over the course of 2–4 weeks, we build the strategy to achieve your business goals through social media marketing. Our social media strategy design process consists of four distinct phases.

Phase One | Discovery

Together, we schedule an interview to understand your brand, business goals, target audience, content vision, and resources to develop your social media strategy brief.
1 Week

Phase Two | Research

We analyze the interview, conduct target audience research, a competitor analysis, and review all material provided to better understand your business.
1 Week

Phase Three | Strategy

Based on our findings, we design your custom social media strategy, including the 8 components every social media strategy should have.
1 Week

Phase Four | Delivery 🎉

We combine all work into a detailed social media strategy. This is your guide to achieving your business goals through consistently creating organic social media content.
1 Week
Specialty Cocoa and Chocolate Associates (SCCA) Logo White.
Pelt8 Logo White.
Bext360 Logo White.
Green Fintech Network Logo White.
VUNA Origin Consulting Logo White.
HONEYNUT Logo White.
Digital Coffee Future Logo White.
Hexagro Logo White.
Data for Good Logo White.
Global Sustainable Enterprise System (GSES) Logo White.
CARACAO Logo White.
Chocoa Logo White.
Equipoise Markets in Balance Logo White.
Specialty Cocoa and Chocolate Associates (SCCA) Logo White.
Pelt8 Logo White.
Bext360 Logo White.
Green Fintech Network Logo White.
VUNA Origin Consulting Logo White.
HONEYNUT Logo White.
Digital Coffee Future Logo White.
Hexagro Logo White.
Data for Good Logo White.
Global Sustainable Enterprise System (GSES) Logo White.
CARACAO Logo White.
Chocoa Logo White.
Equipoise Markets in Balance Logo White.
Specialty Cocoa and Chocolate Associates (SCCA) Logo White.
Pelt8 Logo White.
Bext360 Logo White.
Green Fintech Network Logo White.
VUNA Origin Consulting Logo White.
HONEYNUT Logo White.
Digital Coffee Future Logo White.
Hexagro Logo White.
Data for Good Logo White.
Global Sustainable Enterprise System (GSES) Logo White.
CARACAO Logo White.
Chocoa Logo White.
Equipoise Markets in Balance Logo White.

Testimonials

What our clients say...

Headshot of Jacqueline Flick Founder of HONEYNUT & @jacquelinexplores.

Jacqueline Flick

Founder, HONEYNUT®

"IVL Creatives helped build our wonderful HONEYNUT® brand strategy, guiding clear visual and written communication across all channels. Isabelle also contributed to designing the content strategy for my personal Instagram account, @jacquelinexplores. She truly helped bring my vision to life!"
Headshot of Alessandro Grampa Co-founder of Hexagro.

Alessandro Grampa,

Co-Founder, Hexagro

“I had the pleasure to work with Isabelle for a little over 5 months and everything went very well. Communication was great, and we were able to create interesting organic content for our social media channels. Isabelle also opened our TikTok channel and grew our user base from 0.”
Headshot of Elisa Criscione Founder of Digital Coffee Future.

Elisa Criscione

Founder, Digital Coffee Future

"Isabelle is a great marketing professional. She has worked extensively with our team to provide solutions, new points of view, and great perspectives. She's also always been ready to tackle any challenges. Her accuracy and flexibility made her a great addition to the team. I can fully recommend her."

Make sure our social media strategy is the right fit for your business.

What is a social media strategy?

A great social media strategy guides content planning, creation, and management. It focuses on determining what content should be created and what interactions should be made to help achieve your business goals and grow on social media.

How do I know if a social media strategy is what my business needs? 

Tired of chasing social media trends with no results? Are you regularly posting content but not achieving your business goals? If the answer is yes, it's a clear sign that your social media strategy needs an update. Redirect your focus towards adopting a sustainable strategy that aligns with your business goals, target audience, and resources.

What is included in our social media strategy?

To give you a better idea of what exactly entails a social media strategy, we included the index of our standard* social media strategy below:

Content Goals

Target Audience

Content Strategy: Overview of themes, pillars, topics, formats, personality, and key messages.

How we will grow per social media channel:
- 3-month performance benchmark
- Converting & generating our traffic
- SMART goals and KPIs to measure performance
- Engagement strategy
- Hashtag strategy
- Keyword strategy
- Posting formats
- Posting times
- Posting frequency

Profile optimization

Working Documents: Google Sheets content calendar for smooth content planning, creation, and approval.

*Extra sections can be included when beneficial to your business. Please contact us for more information.

Our social media strategy is RIGHT for your business if…

✅ You are tired of trend-chasing without seeing results.
✅ You want to create a sustainable strategy that aligns with your business goals and target audience.
✅ You want to consistently share valuable organic content, but don't know what to post.
✅ You want to drive engagement to build a community, but don't know how.
✅ You want to build a strong brand presence on social media.

Our social media strategy is NOT right for your business if…

❌ You expect short-term sales rather than sustainable brand growth through social media.
❌ You want a quick magic fix to growing your social media channels.
❌ You want to post every day until creator burn-out gets the best of you, and you stop posting for months.
❌ You want to create a social media strategy in a language other than English or Dutch.
❌ You are too busy to invest the required hours of client involvement.

How long does it take to create my strategy?

With our standard social media strategy design process, your strategy will be delivered within 2–4 weeks from the signing of the agreement.

How much do I need to be involved in the process?

Our standard social media strategy design process requires 3-6 hours of client involvement. 

How will we communicate during our collaboration? 

During our collaboration, the primary forms of communication will be emails, phone calls, and meetings with your assigned contact person in English or Dutch (CET).

When can we kick-start the process?

Please contact us to discuss availability and kick-start the process ASAP.

What is my financial investment in the social media strategy?

Our standard social media strategy without management subscription starts from €650,-. Please contact us for a more detailed proposal.

Your social media strategy in just 2–4 weeks

Plan a call to kick-start the process!

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Meet Our Founder

Isabelle van Lier has been helping businesses grow their brands on social media through content marketing since before TikTok was a thing. She recognized the common challenge of businesses overcomplicating their messaging and founded IVL Creatives to simplify and amplify their impact. With projects spanning international trade and development, sustainable tech, and the coffee and cocoa sectors, Isabelle has consistently delivered social media marketing services to inspire positive change worldwide.