A brand strategy is a guide that outlines your brand's long-term vision, purpose, and positioning in the market. It involves defining your brand's identity, values, and personality to create a unique and memorable presence. A well-designed brand strategy aligns with your business's objectives and resonates with your target audience to effectively guide all decision-making, brand development, communication, and audience engagement.

Feeling a bit lost in the market? Are your customers not quite grasping what you're all about? Struggling to stand out and connect with your audience? Your business needs a brand strategy! A brand strategy ensures your business is crystal clear, memorable, and perfectly aligned with both your goals and what your target audience wants. It lays the foundation for sustainable success, setting you apart, fostering trust, and ensuring your business resonates with your audience.

In phase one, discovery, we explore your desired brand identity during a personal interview and develop an authentic brand strategy briefing.

In phase two, research, we review the desired brand identity interview and conduct ideal target audience research and a competitor brand analysis to better understand your business and the brand you envision.

In phase three, strategy, we develop your brand strategy based on our findings, including the 12 components every effective brand strategy needs.*
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In phase four, design, we design the visual brand identity based on your new brand strategy. Our standard package includes brand colors, a logo, typography, fonts, and photography guidelines.

In phase five, delivery, we combine all work into a visually appealing brand book. Your brand book will be a valuable resource and guide for consistently implementing your new branding. 

*Please contact us for more information

✅ You want to lay the foundation for sustainable business success. 
✅ You want a clear guide for all your business's written and visual communication. 
✅ You want to differentiate from your competitors and stand out in the market.
✅ You want to build a unique and memorable brand presence.
✅ You want to connect better with your target audience to attract a loyal community.

❌ You are focused on short-term sales rather than long-term sustainable brand growth.
❌ You are too busy to invest the required hours of client involvement.
❌ You want a quick magic fix to building a strong brand without consistently implementing the brand strategy.

With our standard brand strategy design package, your strategy will be delivered within 5–8 weeks from the signing of the agreement.

Our standard brand strategy design package requires 10–20 hours of client involvement. 

During the design process, the primary forms of communication will be emails, phone calls, and meetings with your assigned contact person in English or Dutch (CET). Important meetings & feedback rounds will be scheduled in the discovery phase to serve as deadlines for our project.

Please contact us to discuss availability and kick-start the process.

Please contact us for a detailed brand strategy proposal.